The real question is how you get brand building and sales activation to work synergistically over time to grow sales and profits.
Kantar, the world’s leading data, insights and consulting company, has announced that effective 2nd April 2019 all services and offerings will be delivered under the Kantar brand name. All legacy brand names will be retired.
In the past three years, 60% of brands continuously using celebrity endorsement strategy have failed to grow their Brand Power.
Gender is a sensitive topic - one that society is renegotiating across social, cultural, political and commercial spheres.To help marketers to navigate this important issue, Kantar has just published this year’s AdReaction Report: Getting Gender Right.
The rising tide of social consciousness is causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns. But having a purpose is not just important for altruistic reasons. More and more, purpose ‘done right’ is resulting in profit.
Representing 35% of the global population, Centennials, the first of whom turned 21 this year, have become an economic powerhouse with a growing influence on spending and brand loyalty.