Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping?
As part of International Woman’s Day, Kantar TNS’ Anne Rayner spoke to Mumbrella about how drawing attention to unconscious bias is the only answer to finally solving the problem of gender in advertising.
How can YouTube’s rich and personalised experience provide inspiration for brands seeking to gain cut through and ensure relevance?
Auto brands invest billions in developing connected car features in an attempt to gain competitive advantage. But is this money well spent? How engaged are connected car owners?
People are becoming increasingly wary of the amount of information brands have on them, questioning how open they should be with their personal data.
To deliver in the moments that matter to people, brands need to design a culture of customer-centricity – not just an intuitive app
Connected Life examined trust and connectivity across 56 countries and the results were polarised. Whilst European and US consumers’ trust in brands is being undermined by the poor deployment of advertising and content, countries across Asia and Africa appear to be embracing brand content and messaging.