As part of International Woman’s Day, Kantar TNS’ Anne Rayner spoke to Mumbrella about how drawing attention to unconscious bias is the only answer to finally solving the problem of gender in advertising.
How can YouTube’s rich and personalised experience provide inspiration for brands seeking to gain cut through and ensure relevance?
Auto brands invest billions in developing connected car features in an attempt to gain competitive advantage. But is this money well spent? How engaged are connected car owners?
To deliver in the moments that matter to people, brands need to design a culture of customer-centricity – not just an intuitive app
Connected Life examined trust and connectivity across 56 countries and the results were polarised. Whilst European and US consumers’ trust in brands is being undermined by the poor deployment of advertising and content, countries across Asia and Africa appear to be embracing brand content and messaging.
The digital revolution has given way to a travel market that’s powered totally by people. We’ve become our own travel agents.From spending hours online booking flights and reading peer reviews, to taking a selfie while sipping that cocktail in the sun, moments in the digital world now dominate the travel industry.In this article we look at what brands need to do to thrive in this new customer-centric world of travel.
We live in an ’on-demand’ economy, with goods and services designed to arrive at lightning speed for virtually all of life’s moments. We want things now, and we’re used to getting our way. So what does this mean for the low consumer engagement field of insurance, which has traditionally sold complex products by instilling fear about the future? It beckons change. Insurance brands looking to innovate in a category ripe for disruption are well advised to: focus on today, not the future; shift into ’on-demand’; and show their brands in action.