Key research tools


Concept eValulate uses incremental growth potential as the key criteria for concept screening, focusing your investment on ideas with the best topline growth, and help to improve these winning ideas.

We provide detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, re-win existing ones and to optimise their spending.

Improve innovation success by more than six times industry norms with Matrix, our systematic approach to identifying and prioritising incremental opportunities at the very start of the innovation journey.

NeedScope is a unique brand planning system to help develop and manage irresistible brands. NeedScope uncovers the drivers of irresistibility in brands; and adds value throughout the marketing process.

Helps you unlock the unique code that lies at the heart of every customer relationship. By knowing your Customer Code you can create stronger customer loyalty and drive profitable growth.

ValueManager uses our proprietary choice modelling software to reveal the product features that matter most, and helps you align your pricing strategy with consumers’ value perceptions.

Please contact us if any questions